GENERAL INFORMATION ABOUT COOKIES

When visiting our website, cookies may be placed by BLEU JOUR and/or third parties on your computer, mobile phone, or tablet. This section helps you better understand how cookies work and how to use available tools to configure them according to your preferences.

What is a cookie?
A cookie is a small text file placed on your computer when visiting a website or viewing an advertisement. Its main purpose is to collect information about your browsing activity and offer personalized services. Various types of cookies can be used on our site: HTTP cookies, local storage cookies, flash cookies, fingerprinting, pixels, or other tracking identifiers.

What are the cookies used for on our site?
The BLEU JOUR website is designed to meet the needs and expectations of our users. We use cookies to identify you, allow access to your customer account, manage your shopping cart, remember your previous views, let you compare products, display information about your favorite store, and more.
Other cookies help us measure and analyze website traffic data to ensure smooth browsing on your device. These "Analytics" data are crucial to improving our services, identifying areas for technical and functional enhancements, and increasing page loading speed.
Third-party services, such as social networks (Facebook, Twitter, Instagram, YouTube) or advertising platforms (like Google Ads), may also place cookies on your device. These cookies are used to measure campaign performance.
Only the issuer of a cookie can read or modify the information it contains.

How long are cookies stored?
Cookies can have a lifespan ranging from a few seconds to up to 2 years. On BLEU JOUR, cookies are stored following your consent for a maximum of 13 months. After this period, your consent will be requested again on a future visit.

TYPES OF COOKIES USED ON BLEU JOUR
Technical and Essential Cookies

These are necessary for the functioning of the site. Without them, browsing or accessing content and services would not be possible.

  • Session, Userhash, Customer, Identity: Used for site navigation, account access, secure areas (cart, customer area, checkout).
  • RequestVerificationToken:Securesformfields.
  • Geolocation, FavoriteShopId: Associates your session/account with your preferred store.
  • cookiespreferences: Stores your cookie preference.

Analytics Cookies
Used to measure usage and improve the user experience. BLEU JOUR uses Matomo and Hotjar.
Data collected are anonymous and do not allow direct user identification.

  • Matomo: pk_ref, _pk_cvar, _pk_id, _pk_ses, matomo_ignore, matomo_sessid, _pk_hsr
  • Hotjar: hjid, _hjFirstSeen, _hjTLDTest, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress
  • Post Affiliate Pro: PAPVisitorId – for tracking affiliate visits.

Marketing and Social Media Cookies

BLEU JOUR banners

We do not display external ads. Internal banners are managed through OpenAds.

  • OAID: OpenAds cookie for banner display statistics and click tracking.

External Marketing Platforms

BLEU JOUR uses platforms such as Google and Facebook to promote its products.

  • Google cookies: 1P_JAR, IDE, RUL, ANID, APISID, CONSENT, HSID, NID, SAPISID, SID, SIDCC, SSID
  • Targeting cookies: __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCC, __Secure-APISID, __Secure-HSID, __Secure-SSID
  • Facebook Pixel cookies: fr, _fbp, _fbc 

COOKIE MANAGEMENT INFORMATION
Cookie consent

The storage of cookies on your device is subject to your consent, which can be given or changed at any time through your browser settings.

Refusing cookies

If you refuse cookies or delete them, some features of the website may no longer be available (e.g., accessing your account or making a purchase). In such cases, BLEU JOUR cannot be held liable for any resulting limitations in service functionality.

How to make your choice?

You can manage cookie settings via your browser or through interprofessional platforms like YourOnlineChoices.

Browser settings:

  • Microsoft (IE, Edge)
  • Safari™
  • Chrome™
  • Firefox™
  • Opera™

Online platforms:
Visit YourOnlineChoices to manage your preferences for cookies used by advertisers.